"It was actually the idea of our winemaker, who had said it as a joke at first," Grovedale Winery Owner Jeff Homer said. "When we floated the idea to people, they immediately started laughing. We lift a glass together to celebrate life's good moments, and we thought having a wine for the 'sh!tshow' moments of life would help bring a smile. At the time, we were thinking of situations like your friend goes through a divorce, or when your project at work fails. There's no way we could have predicted how crazy 2020 would become, but it does seem like it's the perfect gift to capture the times. That's why we made our tagline 'A fine wine for the times'."